Analysis of Hotel Reservations in Bogotá during Anato Tourist Lavitrina 2016

Análisis de las Reservas Hoteleras en Bogotá durante Lavitrina Turística de Anato 2016

Abstract

The aim of this research is to study the behavior of the guests who booked hotels in Bogotá -Colombia whose largest market segment belongs to the Business Industry. Evaluating the online reputation on 3 OTA (Online Travel Agencies) and on TripAdvisor, along with the availability of rooms. It was analyzed day by day to see if the hotels with better online reputation ended their availability first than the ones that did not have better reviews. The study was conducted from January 26th to February 26th, 2016 to 10 hotels located in Bogota who belong to the Hotel Chain GHL through the official website and 3 OTA. It was found that the most demanded hotels are those located in the area determined by COTELCO (The Colombian Hotel and Tourism Association) as Calle93 -Calle 100 which is characterized by having a wide gastronomic and recreational offer that allows guests to experience Bleasure, which means the combination of businesses and leasure.